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The Generation that Values Social Media More

You will learn that by 2019 about 2 billion people will be using social media. Statistics give us a different view in as much as people think that only the younger ones use social media. A good number of old users do exist too. This means that all generations use social media. However, the difference lies in the platforms that they use. Keep on reading so as to learn more about this.

There is the generation Z which has people who were born as from 1996 to 2015. They grew up when technology was already in place. It is for this reason that they are assumed to understand how to use computers as well as the internet better than any other given generation. They will however spend a relatively shorter period of time on social media. You will learn that they use social media to fill their time. This makes social media the basis of their entertainment. You will realize that it is for this reason that they will prefer platforms such as snapchat, twitter as well as Instagram. It is also necessary to indicate that this is the group that is in love with YouTube more than any other generation.

We then have those that were born between 1977 and 1995 that we now refer to as millennials. This is a group that has the most diversified use of social media. This is due to the fact that one half of the group grew with computers while the other did not. This generation is the largest and has the most influence on social media. They will often use social media to ensure that their voices are heard. You will find that they take an average of 159 minutes on social media each day. It is also necessary to indicate that they rely on platforms such as Linked In for their professional growth.

Consider generation X that has people born between 1965 and 1976. They are known to use at least one social media platform. You will learn that a third of the user of an age above 50 say it is hard for them to give up social media. They are known to be prone to sharing content more than any other group. They also have the highest disposable income among all generations. This makes them potential customers to individuals who want to have their products sold on social media. This is further enhanced by their preparedness to share.

We finally look at the baby boomers generation that consists of persons born as from 1646 to 1964. They are the fewest across social media platforms. They actually like more content. It is for this reason that they will opt for platforms like Facebook. As such, they can share their opinions with friends. This makes it known that all generations use social media.

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